Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. Influence means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.
Women make the decision in the purchases* for:
94% of home furnishings
92% of vacations
91% of homes
60% of automobiles
51% of consumer electronics
There is gross inequality in representation of women in politics world wide. Women make up only 24 % of Members of Parliament (MPs) around the world.
In the House of Commons in the U.K., 32% of MPs are women. Worldwide, only 24% of people elected into any political office are women.**
When it comes to education women account for two thirds of the 750 million adults without basic literacy skills.°
Women own less than 20% of the world’s land. A survey of 34 developing nations by the United Nations Food and Agriculture Organization puts that percentage as low as 10. This is staggering if you consider that half of the world’s population is women. More than 400 million of them farm and produce the majority of the world’s food supply. Yet female farmers lack equal rights to own land in more than 90 countries.°°
Violence against women and girls is a problem of pandemic proportions. At least 1 in 3 women around the world has been beaten, coerced into sex, or otherwise abused in her lifetime. A global estimate by the World Health Organisation puts this figure at 35% and most of it is intimate partner violence. Risk factors that make men more likely to perpetrate violence are when they have unequal gender norms, including attitudes of accepting of violence, alongside other factors such as upbringing and a low level of education. Women are more likely to experience intimate partner violence if they have an attitude accepting of violence, male privilege and women’s subordinate status, alongside other key factors such being abused in childhood, witnessing their mother being abused and a low level of education. Yzill will support and empower women by offering confidence and skills work shops, these we hope will offer support and mentoring from the Yzill Foundation and their peers for disadvantaged women. °°°
This inequalities go on and on and highlight a central question about the role of women in today’s world. Why have women, who labour for two-thirds of the world’s working hours, produce half of the world’s food, and control about 70 % of global consumer spending, been unable to create a collective power or take a collective action in order to achieve social change. What is important in bringing all these women together is, somehow, to create a kind of collective power.
WE WILL NOT CHANGE THE WORKPLACE UNTIL WE SPEAK WITH ONE VOICE. WE HAVE TO BE OUR OWN BEST FRIENDS AND HONOUR WHAT OTHER WOMEN BRING TO THE TABLE. (DR. ELLA BELL)
*https://hbr.org/2009/09/the-female-economy . Accessed 18th November 2018
**https://www.parliament.uk/mps-lords-and-offices/offices/commons/media-relations-group/news/house-of-commons-to-hold-first-ever-meeting-of-women-mps-from-every-parliament-in-the-world. Accessed 18th November 2018
°(https://en.unesco.org/themes/education-and-gender-equality. Accessed 18th November 2018
°° https://www.weforum.org/agenda/2017/01/women-own-less-than-20-of-the-worlds-land-its-time-to-give-them-equal-property-rights/ . Accessed 18th November 2018
°°°https://www.who.int/news-room/fact-sheets/detail/violence-against-women . Accessed 19th November 2018